- Snegurochka helps to earn
Stable quality of paper in combination with attractive price provides Snegurochka with stable sales. This paper is regulary ordered by our clients. That’s why Snegurochka is the base of a successful distributors’ assortment.
- Snegurochka is the Russian brand with 20-years history
Millions of end-users have been ordering Snegurochka for many years and don’t change their preferences. Demand on this product is not just stable, it grows because new customers appear, they see Snegurochka quality and choose this Russian brand. Brand awareness among the target audience exceeds 90% (according to Romir data, 2019).
- Snegurochka complies with the international quality standards
Snegurochka is a product of a large international company and its quality is on the level of European paper leaders. Mondi company responses for its brand and never fails its customers. This paper has ecological certificates FSC and Ecolabel.
- Mondi supports and trains its distributors
Mondi organizes regular trainings for distributing companies, regularly provides partners with catalogues and other promo-materials. Snegurochka distributors along the whole chain of sales have the most acute information about the product. In 2018 loyalty program Office Paper Club was launched, its privileges are directed on business development.
- Re-branding of Snegurochka makes it more attractive
Snegurochka new package design profitably highlights it in a row of competitors, showing uniqueness of Russian brand. Snegurochka is not a faceless brand of office paper, it’s a modern companion in the office who is ready to help at any time and solve daily problems of customers.
HEADS OF PURCHASING DEPARTMENTS
- Snegurochka helps to save company’s budget
Snegurochka is an ideal paper in relation of quality and price. Pricing policy of the company is predictable, it allows planning the budget for paper purchase beforehand and with high accuracy.
- Snegurochka means stable quality
“During 10 years of work with this paper I’ve never heard any complaints about its quality. With other materials it happened: sometimes we were failed by brands that we’d been working with for years before and we had to switch to other ones. But it’s not about Snegurochka.”
- Snegurochka is reliable
“Though in our company electronic document flow has been used for a long time, in many processes paper is irreplaceable. For example, legal and accountants’ documents should be kept in printed version. Snegurochka remains as white as it was and the text on it remains as clear as it was in the beginning after several years. In my opinion, it’s an ideal paper for archival storage.”
- Snegurochka is universal
“Sometimes we need to buy different brands of one product for different needs as for different tasks we need different characteristics. It’s not very convenient in budgeting and in logistics. With Snegurochka there is no such problem, it ideally suits all different office works.”
- Snegurochka is a product of international quality
Prices for Russian brands are more stable, than for import ones, as there is no direct dependence on currency rate. But not in all cases there is an opportunity to choose local products, often they win in price in comparison with foreign ones, but loose in quality. Snegurochka is an example that in Russia it is possible to produce a product of high quality using the best international technologies.
- Snegurochka helps to solve daily problems
Snegurochka is a universal paper for all kinds of office needs: from documents copying to long-term archival storage. It’s not necessary to keep in mind what paper is better for what task: you can simply take Snegurochka every time. Pricing allows planning budget for paper purchase beforehand and with accuracy. Snegurochka is an ideal paper in relation of price and quality.
- Snegurochka has reliable quality
Using Snegurochka you can be sure that this paper won’t stick in the printer, the copy will be clear and records of important meetings won’t fade away in several years. Snegurochka is an example that in Russia it is possible to make high quality product using the best international technologies.
- Snegurochka is universal
Sometimes we need to by different brands of one product for different needs as for different tasks we need different characteristics. It’s not very convenient in budgeting and in logistics and accountability. With Snegurochka there is no such problem, it ideally suits all different office works.
- With Snegurochka it’s more heartful
Attractive design of new package causes nice, positive emotions. Snegurochka is not another faceless brand, it is a companion in the office with whom you can share joy of complicated problem solution. With Snegurochka work is more joyful and heartful!
- Snegurochka is the Russian brand
It’s just a pleasure – to buy Russian products. Working daily with a world quality product made in Russia, you feel proud about your country. Russian name of the brand is easy to say and to remember. That’s why the word “Snegurochka” for many years has association with office paper.