and Pelagia together
save the reindeer!
Совместный проект
WWF России и Mondi
Совместный проект
WWF России и Mondi
WWF Russia and "Snegurochka"
joined forces to save
wild reindeer

The number of wild reindeer individuals
in Russia has drastically decreased. WWF Russia
and "Snegurochka" joined forces to preserve
deer populations in their habitats
in the Komi Republic and on the Kamchatka Peninsula.

The project “Let's Save the Reindeer Together” was launched in the middle of last year, and already in 2020, received the support of celebrity.

Detailed report 2019-2020.

The face of the project was the talented singer Pelageya, who always speaks with love and awe about the nature of her native country.
The image of Pelageya embodies such national qualities as the breadth of the Russian soul, willingness to help, kindness and openness, and these are the features that are close to the “Snegurochka” brand. Together we can draw public attention to the conservation of wild reindeer. Indeed, today many populations of this animal are listed in the Red Books of Russian regions.
"Snegurochka" carefully and responsibly
refers to the conservation of pristine
forests and their inhabitants. That is why this
project is so important to us.
Once deer were the main condition for the survival of a person in the tundra and taiga. Today
we must repay them with the same and certainly
ensure the survival of this species!
5 000 000
individuals, when the population totaled
950 000
individuals left in Russia today
times decreased
number of individuals

What threatens
the reindeer?

Today, the wild reindeer, an integral part of Northern nature, is threatened with extinction. In most regions of Russia, they are listed as «endangered» in the Red Book. The reasons for the decline in population are related to climate change, poaching and fragmentation of habitats due to infrastructure development. Now it is time for humans to help these beautiful animals survive by taking practical steps to preserve them.
thousands of individuals were destroyed by poachers in wintering places, according to experts
Sustainability has always been a core pillar of Mondi’s strategy as well as of our product and brand approach. For many years, Mondi has been cooperating with WWF Russia in the direction of preservation and restoration of pristine Northern forests in the Komi Republic, where our largest Russian mill operates in Syktyvkar. This year we decided to take the next step and, joining our efforts with WWF Russia, organise a programme to save of the unique inhabitant of the Northern forests – the wild reindeer.
hectares of primeval forests, Russia loses annually. Thus, the “house” of the reindeer disappears.
Project symbol
Project symbol
"Snegurochka" brand, became a symbol of our cooperation with WWF Russia on this programme. According to Russian legends, Snegurochka, a friendly and caring granddaughter of Santa Claus, lives in the North, surrounded by forests and wild animals. It’s a paper with the Russian soul, helping people to focus on what really matters, encouraging them to new achievements. Therefore, we decided that this image is the best suited to become a symbol of our joint environmental initiative with WWF Russia – the programme "Save the reindeer together."
Let`s save reindeer together
About the project
In September 2019, we pooled our efforts with WWF Russia, and developed the programme aiming to save and restore the wild reindeer population in the North of Russia. During the year the experts, using modern means of remote control – satellite collars and quadcopters – will be able to determine the location of deer herds in different seasons of the year and the ways of their migrations.

The data obtained will allow the scientists to establish reliable protection of wild reindeer both from poaching and from the other factor of concern.

In the Komi Republic, the research will run in the Yugyd-VA national Park and the Pechora-Ilych reserve.

In parallel, there will be research in the Kronotsky reserve in Kamchatka. It will be the basis for the development of the wild reindeer population restoration programme. As a result, scientists will be able to decide on possible next steps, for example, the establishment of a nursery for breeding the last remaining deer in captivity or trapping and reintroducing wild reindeer from different parts of the range.

1. Pechora-Ilych reserve

2. Yugyd-VA national Park

3. Kronotsky reserve

WWF Russia and Snegurochka continue
to work on the conservation of two groups
of wild reindeer – in the Komi Republic
and on the Kamchatka Peninsula.

Work on the territory
of the Komi Republic

To protect the Komi Republic's deer population from danger, we need to know exactly where they are throughout the year.

In early April 2020, five young deer were "ringed" with satellite collars in the Yugyd-VA national Park. This was done by professionals in the most safe way for animals. In the Yugyd-VA reserve, the deer even got names. One of the vazhenok was named Snegurochka - in honor of the symbol of the project, the other two – Nadezhda and Vasilisa, and the bulls were named Snowball and Seryozha. The latest equipment allows you to remotely monitor exactly where and in what seasons populations move. Deer are herd animals, and this approach will allow you to track the migration path not only of the tagged individual, but also of the entire herd.

Experts are actively monitoring the deer and will be able to map their nomadic routes based on the data collected. This will help protect the animals from poachers and protect them from snowmobiles.

Works on the territory
of the Kronotsky reserve

In Kamchatka, employees of the Kronotsky reserve collected samples of the genetic material of preserved deer and transferred them to the Institute of ecology and evolution for analysis. This is necessary in order to determine the genetic status of the endangered Kamchatka form of wild reindeer.

Scientists will study the materials and as a result will be able to develop a large-scale plan for animal rescue. Experts will have a choice between two" scenarios " for restoring the population: create a nursery for breeding the last remaining deer in captivity, or capture the deer in other habitats and move them to Kamchatka. To understand which of these options will be really effective, we continue to research. And, of course, it is important to take care of the primeval forests, because this is the home of deer. “Snegurochka” supports the strategy of sustainable forest management and has the FSC certification. The FSC mark on wood or on a product made from it is an indicator that the product comes from a forest where environmentally and socially responsible forestry is conducted. FSC certification helps prevent forest degradation and depletion of our planet's forest resources.

And, of course, it’s important to take care
of the pristine forests, because this is the deer’s house. Snegurochka supports a sustainable forest management strategy and has
FSC certification.

The FSC sign on wood or on a product made from it is an indication that the product comes from forest, which is environmentally and socially responsible forestry. FSC certification helps prevent forest degradation and depletion of our planet’s forest resources.

Save the reindeer

We believe that by commitment to sustainability, we can save our unique natural wealth, and together, we will be able to preserve the unique species of wild reindeer.

More information about the project, Mondi and WWF of Russia on preservation of wild reindeer can be found here:

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