WWF and «Снегурочка» join forces to save wild reindeer

Throughout the history of humankind, the wild reindeer has been man's helper in the harsh climate of the far North. It is no exaggeration to say that deer were the primary condition for human survival in the tundra and taiga.

Today, the wild reindeer, an integral part of Northern nature, is threatened with extinction. In most regions of Russia, they are listed as «endangered» in the Red Book. The reasons for the decline in population are related to climate change, poaching and fragmentation of habitats due to infrastructure development. Now it is time for humans to help these beautiful animals survive by taking practical steps to preserve them.

Sustainability has always been a core pillar of Mondi’s strategy as well as of our product and brand approach. For many years, Mondi has been cooperating with WWF Russia in the direction of preservation and restoration of pristine Northern forests in the Komi Republic, where our largest Russian mill operates in Syktyvkar. This year we decided to take the next step and, joining our efforts with WWF Russia, organise a programme to save of the unique inhabitant of the Northern forests – the wild reindeer.

"Snegurochka" brand, became a symbol of our cooperation with WWF on this programme. According to Russian legends, Snegurochka, a friendly and caring granddaughter of Santa Claus, lives in the North, surrounded by forests and wild animals. It’s a paper with the Russian soul, helping people to focus on what really matters, encouraging them to new achievements. Therefore, we decided that this image is the best suited to become a symbol of our joint environmental initiative with WWF Russia – the programme "Save the reindeer together."

In September 2019, we pooled our efforts with WWF Russia, and developed the programme aiming to save and restore the wild reindeer population in the North of Russia. During the year the experts, using modern means of remote control – satellite collars and quadcopters – will be able to determine the location of deer herds in different seasons of the year and the ways of their migrations. The data obtained will allow the scientists to establish reliable protection of wild reindeer both from poaching and from the other factor of concern. In the Komi Republic, the research will run in the Yugyd-VA national Park and the Pechora-Ilych reserve.

In parallel, there will be research in the Kronotsky reserve in Kamchatka. It will be the basis for the development of the wild reindeer population restoration programme. As a result, scientists will be able to decide on possible next steps, for example, the establishment of a nursery for breeding the last remaining deer in captivity or trapping and reintroducing wild reindeer from different parts of the range.

We believe that by commitment to sustainability, we can save our unique natural wealth, and together, we will be able to preserve the unique species of wild reindeer.

More information about the project, Mondi and WWF of Russia on preservation of wild reindeer can be found here: www.wwf.ru/snegurochka

We use cookies.